Marketing Specialist, Regional Marketing, Full-Time, Days

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Job Description

Northwestern Medicine is seeking a Marketing Specialist to support the department's objectives. 

  • Supports the Manager in the creation of assigned marketing plans. 
  • Stays informed on current and emerging trends in overall marketing communications.
  • Understands the business and marketing needs of their assigned clients. 
  • Defines objectives, strategies, tactics and performance metrics (including campaigns and development of new tactics where applicable). 
  • Creates the 12-month tactical calendar and budget necessary to deliver the plan. Adapts the plan to budgetary changes as necessary. 
  • Obtains the necessary plan approvals.Works with client partners to determine who is the key point person for each element in the plan. 
  • Delivers all elements of the plan for all assigned clients/areas. 
  • Supports the Manager in the overall client relationship. 
  • Holds monthly or quarterly plan reviews (as appropriate) with client partners to discuss changes in objectives, strategies and/or tactics.
  • Makes trade-offs or adjustments accordingly with approval from the Manager. Understands the latest in patient communication vehicles, as well as patient preferences in receiving information from a healthcare provider. 
  • Keeps abreast of communication tactics, plans and key messages utilized by other healthcare systems. 
  • Utilizes excellent project management capabilities. 
  • Creates timelines for each campaign/tactic in the marketing plan and manages them to ensure delivery. 
  • Presents marketing materials, as appropriate, to client partner for feedback, input and approvals.
  • Proofs all materials and obtains appropriate approvals (senior management, legal/risk, other). 
  • Manages agreed upon budget including invoicing as appropriate and paying agency bills. 
  • Utilize project management software to manage programs. 
  • Monitors the effectiveness of marketing tactics through various reports and dashboards. 
  • Provides information to NM departments and divisions regarding updates to marketing tactics. 
  • Other duties as assigned. AA/EOE

Qualifications

Required:

  • Bachelors degree in related field.
  • Minimum 1-2 years of experience in program development, marketing, and project management or equivalent internship/course work. Agency or client-side marketing experience/internship a plus.
  • Excellent project management and organizational skills with strong attention to detail. 
  • Must have exceptional interpersonal skills with a strong customer service orientation.
  • Highly motivated and proactive, with a “can-do” attitude.
  • Proven experience working in a team-oriented environment.

Desired: 

  • Understanding of healthcare industry and academic medical centers preferred.
  • Undergraduate Degree in Marketing or related field required. 
  • Master's degree preferred.


Additional Information

Northwestern Medicine is an affirmative action/equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, gender identity, veteran status, disability or sexual orientation.

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